ABOUT

LASHESBYREB is a global lash brand built on one belief: beauty should be engineered, not guessed.

Founded in 2019 by Rebekah Piccolo, a pioneer in the lash industry, educator, and keynote speaker, LASHESBYREB delivers professional education and pro-grade products to lash artists around the world. With 4,000+ students trained worldwide, Rebekah created Anatomical Lash Designing: a proprietary methodology of 162 facial formulas across five lash designs, taught through two of the industry's most widely used lash design guides.

As a tech founder, Rebekah also built FACIAL.SCAN, the first anatomical facial scanning app in the lash industry, built by the lash community, for the lash community. It brings measurement, precision, and design to an industry that used to guess.

Every product in this store is engineered, tested, and artist-approved, from Forever Bond adhesive to LASH NAPS. Whether you are a lash artist scaling your career or a client who demands better: welcome to the standard.

LASHESBYREB. Engineered Beauty.